Serif Vs San-Serif Type Face: . A design for set of characters . Represents one aspect of font Serif : . Serif = "line" (Latin). It is decoration added at end of strokes . Example : Times New Roman . Used in advertisements, posters etc. San-Serif: . San = "without" (French) . Example : Arial . Used in digital printing, book printing, web, vehicle number plates etc. Differences: Examples: Classification: